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Parker
A leading manufacturer and renowned pen specialist, Moot ensured that the heritage and the latest technology was showcased and highlighted in this long term project.

Creative Strategy
Keeping in line with the heritage associated
with the brand we used a type face and
colour scheme that made the identity
more contemporary.

Outcome
Brand identity and materials that enable the company to work at all levels of the market.

Produced
Art Direction of website
Frontier range concept
Brand
Microsite
Promotional literature
Point of sale materials

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